Integrating and matching an already existing Shopify store with an eBay store was quite challenging. The reason was upfront. Shopify is a big eCommerce marketplace with its own customer base and selling standard. On the other hand eBay is an old player in this field. So to match both of them was kind of an interesting job too. However that wasn't the main concern. To live up to the expectations of each marketplace that is Shopify and eBay both was the real pain. In addition, the product line was also very delicate. The seller is dealing in home furnishing products. The basic problem of such products is if they aren't presented gorgeously they fail to make an impression. And we all know how difficult it is to bounce back once we fail online.
In this design we tried a few things in a total different way. First, we moved the logo in the center dividing the main menu into two. Kind of making it visually attractive. The second important thing was inserting a sliding banners. We wanted the seller to showcase premium products as a token of welcome or say first interaction with the customers. Third thing we experimented with the store category. A mix of product images, fonts, vectors and arrows did the job nicely in the store category section.
If you look closely, instead of infinite product scrolling we limited it into category and brand new items. Sometimes endless product scrolling makes the shopping experience look very ugly. For example, Amazon. Even this ecommerce giant is bared itself from endless scrolling. Instead amazon is using horizontal product sliders instead of verticial in a very constrain fashion. All this togather gives a brilliant user experience.
Shopify integration was easy. It's a user-friendly interface that allows seemless integration. Hence, immigrating Shopify products to eBay was not a big hustle for the team. The seller's product range is huge in number. Hence, it was essential to making their store look professional and premium. The client is happy and so we are too.