Israel defense store is the brainchild of two IDF veterans with a background of defense and a sharp mind to do an online business. The challenges were huge. We needed to present products in such a way that would not offend visitors or buyer. Why we are using the word offend? Because the store name included the word defense. Now someone who comes across the word defense would think that the seller is only dealing into arms and ammunition. But that was not the fact. Israel defense store too sells winter gears, scout boots, t-shirts, etc. In addition their sales were also dim. So that was also an upfront task for our team to increase their sales.
Instead of diverting away from the defense theme we actually integrated it in the ebay store & listing design. Yes, we painted the store with benchmark military color. Our idea was to present a very friendly store to the buyers. Hence, to do this we used military green shades from light to dark across the store graphics and elements. Furthermore, we planned to make the entire store look like a mini eBay website. To do this we segmented the first fold of the store into two parts viz banners and navigation menus.
The idea was plain and simple - to grab visitors attention at the navigation menu and make believe them that the seller is selling some very fantastic products that would interest them. This way the first impression meant really important for the seller. But our team perfectly did their job skillfully.
A perfect mix of design and color combo elevated their sales dramatically. Right now they have a steady sales of $6000 per month (80% increase in sales). In the beginning they had only 100 products but since they got in touch with us their product portfolio has also increased. The best part about this eBay seller is they inaugrated a second ebay store and our team has done the designing work for that store too.
